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| Modern Furniture > Birds Eye View of Store > Shop by Brand > Burhans Art Watches > A. Burhans Orbit Mens Watch << prev next >> Save to my image gallery
Alexander Burhans and François Zahnd had created a true watch brand in every sense of the word – each model, its packaging and its price was developed to clear and exacting standards. This ensured that wherever customers came across the a.b. art brand it delivered on its promise of the best possible quality and timeless design coupled with a reasonable price. As a young man, Alexander Burhans was deeply interested in art and design. He was especially fascinated with simple and unostentatious forms which combined purpose and aesthetics in a harminous way. So, when he started creating his own watch brand – a. b. art in 1991 – it was only natural that the product would combine the best possible quality with a reasonable price and timeless design. Alexander actually started out in the jewellery and watch business in 1989 when he opened his first retail store in Freiburg, Switzerland. By the end of the 1990s, more than 12,000 a.b.art watches had been sold around the world with customers in Germany, Switzerland, the Netherlands, Belgium, Norway, USA and Japan. Sales and distribution at this impressive level, however, required the brand to find an established watch producer – one who could meet the growing demand while at the same time maintain the design quality and competitive prices. The answer lay in the Swiss watch producer fashiontime, established by François Zahnd in 1986. From this point on the two men joined forces to build the a.b art watch into the desired and admired product that it is today. In 2003, Alexander Burhans decided to integrate fully his watch label into fashion time to make better use of obvious synergies in creation, production and international distribution. | ||||||||||||||
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